Updated: Jun 9
ArtsKeeper was created to provide YOU with a platform to create art or help creatives perfect their work or get your works published and noticed.
ArtsKeeper wants to help you have a successful arts-based business. Having a successful art business involves several key elements. While success can be subjective and dependent on individual goals, here are some important factors and how ArtsKeeper can help. Click each heading to read the dropdown content.
Producing high-quality and unique artwork forms the foundation of a successful art business. Continually honing your artistic skills, experimenting with different techniques, and developing a distinct style can help you stand out in a competitive market. ArtsKeeper appreciates your talent and can provide you with a free means to display and promote your works. If you have art you would like showcased on ArtsKeeper, here's more info: https://www.artskeeper.org/promote-your-work
Understanding the art market is crucial for success. Research current trends, styles, and consumer preferences. Identify your target audience and determine the demand for your artwork. ArtsKeeper can help you stay informed about art exhibitions, galleries, art fairs, and online platforms relevant to your niche. Click on the Art News circle on our homepage to see daily updates from the art world.
Create a comprehensive business plan that outlines your objectives, target market, marketing strategies, financial projections, and any other relevant details. A well-defined plan will guide your decision-making and help you stay focused on your goals. ArtsKeeper can help you find resources to assist with developing your business plan, get expert advice and even legal help if that's needed. When you join ArtsKeeper you are connected to all the other members and can reach out to them privately or in our public chat.
Branding and Marketing
Establishing a strong brand identity is essential. Develop a compelling artist statement, logo, and consistent visual style that represents your artwork. Utilize various marketing channels such as social media, websites, art publications, and local networking events to promote your work and engage with potential buyers. ArtsKeeper has marketing firms and consultants available (some at a discount). Check out the Services for Artists page for more info.
Social media platforms like Instagram, Facebook, and Pinterest are great places to share your work, engage with followers, and build a community around your art. ArtsKeeper makes it easier for you to have an effective online presence either by showcasing and promoting your works or arranging to create a sub-site especially for you. If you'd like to know more, contact us.
Networking and Collaborations
Networking with fellow artists, galleries, art collectors, and industry professionals can open doors to new opportunities. Attend art events, exhibitions, and art fairs to meet people in the art community. Collaborating with other artists or participating in group shows can increase your exposure and help you establish connections. ArtsKeeper aims to connect members together and our platform provides you with immediate chat and email for reaching other members. ArtsKeeper also provides private groups if you would like to have an area where you can network and collaborate with others on projects. To learn more, contact us.
Pricing and Sales Strategies
Determine appropriate pricing for your artwork by considering factors such as materials, time invested, market demand, and your reputation. Explore different sales channels, including galleries, art consultants, online platforms, and direct sales. Consider offering limited editions, prints, or licensing your artwork to expand your reach. ArtsKeeper has people available who are experts in this field.
Building strong relationships with your collectors is vital. Provide excellent customer service, promptly respond to inquiries, offer secure packaging for shipping, and provide authenticity certificates for your artwork. Ensure a positive buying experience to encourage repeat sales and word-of-mouth recommendations. The ArtsKeeper platform provides you with the means of reaching and creating an audience for your work. The ArtsKeeper store (coming soon) will be another way to interact with buyers and supporters.
Continuous Learning and Adaptation
The art market is ever-evolving, so it's crucial to stay abreast of industry trends and adapt accordingly. Attend workshops, art classes, and conferences to enhance your skills and knowledge. Embrace new technologies and digital tools that can aid in marketing, sales, and production processes. ArtsKeeper has many members from all areas of the art world and these people are available to you as a member.
Maintain proper financial records and manage your art business finances effectively. Track income and expenses, set a budget, and consider seeking professional advice when necessary. Pricing your artwork appropriately and balancing costs with revenue is crucial for long-term sustainability. ArtsKeeper has services to help.
Paying It Forward
Helping others based on what you've learned and using the skills you have refined is the best way to ensure art keeps getting out where people can find it. ArtsKeeper is designed to connect artists with each other and with others who support artists or are endeavoring to become better at what they do. One of the ways you can help others is by volunteering to write articles, help promote art and services on social media, or by teaching a class which ArtsKeeper can facilitate getting online. These are just a few of the ways our ArtsKeeper community is helping each other make our world more beautiful. Contact us if you'd like to learn more.
Building a successful art business takes time, dedication, perseverance, and a passion for your craft. It's essential to continuously evolve, experiment, and find your unique voice in the art world.